Enjoy our collaborative approach to image development that brings together the ‘emotional’ and ‘symbolic’ elements of your brand to generate clear and authentic representations. We offer you … A truly creative experience that ensures your unique position in your world!

With 20 years’ experience in brand enhancement and marketing plan construction in a variety of business sectors, look no further than Strategy1st for your strategic brand and marketing needs.

Strategy1st will analyse your circumstances and recommend the best course of action. This is normally via processes that include market research and internal business brand review and analysis. This will often include one on one interviews with key members of staff and stakeholder focus group research and questionnaires.

Regardless of the strategy recommended a project schedule will be produced and adhered to, as negotiated with each client.

Know where you stand

Take a position in the market place, own it and make it yours.

No matter in which sector you compete, it is essential to articulate all the elements that makes your organisation special. We help you express yourself, determine your uniqueness and ensure your semantic and visual cues ‘speak volumes’ to your audience.

Understand your brand and optimise your reputation, own your territory and tell a great story!

From theory to brand reality

Better results are achieved when the right experts are involved.

Whilst our processes are grounded in contemporary brand theory, our outcomes reflect the reality of what will work best for you today. We take a theoretical approach, facilitate meaningful conversations, point you in the right direction and lay strong foundations for semantic and visual design.

Partners

As well as internal experts, Strategy1st has a number of strategic alliances that are used to support brand and marketing project ‘special’ needs.

The following is a sample list of the experts that we call on for most brand and marketing projects:

Articulating and defining your unique voice and personality, and presenting it to the world is what we do best. We work with organisations of any size, at any stage of development to enhance your current position and achieve the best creative results.

Brand4Business – Table Summary

The following table lists the brand assets and indicative costs of their delivery in each case. If you are looking to develop a logo from scratch or refresh you current logo, refer to section A, for significant graphic designer input. Sections B – D and sections E-G will be quoted on a case by case basis.

Brand4Business – Planning Packages

Feature
 
Approximate Total Investment $8,550 / $20,000+ (EX GST)
COMPLETE BRAND DEVELOPMENT – INTERVIEW/WORKSHOP PROCESS
Brand Analysis
  • Isolating brand symbols
  • Identifying hero status
Total
$15,900 + GST
Brand Development
  • Defining your brand/ image – including clearly articulating your values
  • Connecting emotionally
  • Expressing your brand’s elements and brand wheel creation
Brand Territory
  • Establishing your market position
  • Articulating your competitive advantage
  • Creating our refreshing your own tagline
A. Brand Identity Designs – Logo Design/Refresh
  • Three logo concepts
  • Two major revisions / four minor revisions
  • (Theory and background fee additional)
$1,900 +GST
B. Brand Identity Designs – Corporate/Administrational Assets
  • Style guide – look and feel template refined
  • Business Card
  • Letterhead
  • Email Signature
  • With compliments slip
  • Presentation cover & follower template
$2,750 +GST
C. Brand Identity Designs – Marketing/Promo Assets
  • Website mock-up design
  • Billboard mock-up design
  • Poster/flyer mock-up with signature image
$3,900 +GST
D. Brand Identity Designs – Multi-Media
  • Multi-media video production, filming and editing (YouTube/Website)
  • Multi-media cinema production and conversion
  • Multi-media TV screen visual promotions,
  • Photography – direction, shoot, edit and treatment
$8,750 +GST
E. Website design/refresh
  • User content managed website (CMS)
$TBC
F. Brand Placement
  • Media plan
  • Buying and placement
$TBC
G. Marketing Plan
  • Basic outline
  • Intermediate plan
  • Comprehensive document
$TBC

Contact us now and get started!

Marketing4Business Packages

The following table summarises the step by step phases of a typical marketing project process. The fee schedule is a summary of indicative costs only and a formalised tailored proposal will be developed for each client.

Marketing4Business - Step by Step

Marketing Plan Project Phases
Outcome
Standard
Premium
INVESTMENT (Ex GST)Approx. 70hrsApprox. 100hrs
Phase 1 A
Brand Analysis Questionnaire - your business defined, market conditions, competitor analysis, driving and restraining forces, brand definition including core values, personality, positioning statement and emotional benefits, visual refresh (professional designer support).
Client brand wheel with elements defined utilised to inform new design imagery and sets competitive strategy, designer brief included for imagery refreshYes
Phase 1 B
Brand Analysis Workshop - your business defined, market conditions, competitor analysis, driving and restraining forces, brand definition including core values, personality, positioning statement and emotional benefits, visual refresh. (Small group workshop, up to 10 people half –day)
Yes
Phase 2 A
Market Segmentation Questionnaire - understanding your clients' motivations with psychographic and demographic profiling to segment labels in questionnaire format.
Delivers a business specific market segmentation model and sets client marketing and communications strategy short to long term.Yes
Phase 2 B
Market Segmentation Sample Group Research & Questionnaire - understanding your clients' motivations with psychographic and demographic profiling to segment labels. (Sample group 8-12 typical clients in a focus group setting)
Yes
Phase 3 A
Strategy to Tactics - workshop identifying key strategic priorities and formulating the right tactics and measures. Features the 10 point strategy wheel and marketing story board. (5 hour workshop with the key people in your organisation).
How to effectively market your business, giving your business the best chance of winning new customers and improving the bottom line via an integrated marketing strategy.YesYes
Phase 4 A
Website Maximisation Questionnaire – effective marketing utilisation of your website including social media recommendations & website Look & Feel re-fresh – if required
New and renewed marketing emphasis of your site and contemporary use of social media tools includes new designs and recommendations on killer content (does not include the writing content but this can be outsourced to preferred copy writer and will include a separate fee). Yes
Phase 4 B
Website Maximisation Workshop – effective marketing utilisation of your website including social media recommendations & website Look & Feel re-fresh – if required
Yes
Phase 5
Strategic Marketing Plan - the how, what, when, where and why for marketing your business, and where to place the right emphasis based on information from phases 1-4. (Includes one to two dedicated follow up meetings with key contact).
Dedicated marketing plan for the business with supporting key measurements – quantitative and qualitative.YesYes
Phase 6
Marketing Implementation Schedule & Execution support – itemised schedule of actions with nominated third party support resources.
Now you have a great plan but you need assistance with implementation. This will include a How To! guide.YesYes
Phase 7
Performance Progress Review – six months in total, positive progress assessment, adjustments and recommendations.
Face to face review on the performance of the plan.One reviewThree reviews

Phase elements can be quoted separately, note phase 3 cannot be completed without (1-3)
(Please note that this investment DOES NOT include fees from any third parties including but not limited to designers, web-developers, copy writers etc.)