Enjoy our collaborative approach to image development that brings together the ‘emotional’ and ‘symbolic’ elements of your brand to generate clear and authentic representations. We offer you … A truly creative experience that ensures your unique position in your world!
With 20 years’ experience in brand enhancement and marketing plan construction in a variety of business sectors, look no further than Strategy1st for your strategic brand and marketing needs.
Strategy1st will analyse your circumstances and recommend the best course of action. This is normally via processes that include market research and internal business brand review and analysis. This will often include one on one interviews with key members of staff and stakeholder focus group research and questionnaires.
Regardless of the strategy recommended a project schedule will be produced and adhered to, as negotiated with each client.
Know where you stand
Take a position in the market place, own it and make it yours.
No matter in which sector you compete, it is essential to articulate all the elements that makes your organisation special. We help you express yourself, determine your uniqueness and ensure your semantic and visual cues ‘speak volumes’ to your audience.
Understand your brand and optimise your reputation, own your territory and tell a great story!
From theory to brand reality
Better results are achieved when the right experts are involved.
Whilst our processes are grounded in contemporary brand theory, our outcomes reflect the reality of what will work best for you today. We take a theoretical approach, facilitate meaningful conversations, point you in the right direction and lay strong foundations for semantic and visual design.
As well as internal experts, Strategy1st has a number of strategic alliances that are used to support brand and marketing project ‘special’ needs.
The following is a sample list of the experts that we call on for most brand and marketing projects:
- David Kuskopf – CFO On Call – Accountant
- Brad Anderson – Brad Anderson Creates – Expert Graphic Designer
- Kimberley Mather – Content Source – Professional Copy Writer
- Julie Vincent – Strategy1st – Research specialist
- Angus Russell – Branch Digital – Website development
Articulating and defining your unique voice and personality, and presenting it to the world is what we do best. We work with organisations of any size, at any stage of development to enhance your current position and achieve the best creative results.
Brand4Business – Table Summary
The following table lists the brand assets and indicative costs of their delivery in each case. If you are looking to develop a logo from scratch or refresh you current logo, refer to section A, for significant graphic designer input. Sections B – D and sections E-G will be quoted on a case by case basis.
Brand4Business – Planning Packages
|Approximate Total Investment||$8,550 / $20,000+ (EX GST)|
|COMPLETE BRAND DEVELOPMENT – INTERVIEW/WORKSHOP PROCESS|
$15,900 + GST
|A. Brand Identity Designs – Logo Design/Refresh||$1,900 +GST|
|B. Brand Identity Designs – Corporate/Administrational Assets||$2,750 +GST|
|C. Brand Identity Designs – Marketing/Promo Assets||$3,900 +GST|
|D. Brand Identity Designs – Multi-Media||$8,750 +GST|
|E. Website design/refresh||$TBC|
|F. Brand Placement||$TBC|
|G. Marketing Plan||$TBC|
Contact us now and get started!
The following table summarises the step by step phases of a typical marketing project process. The fee schedule is a summary of indicative costs only and a formalised tailored proposal will be developed for each client.
Marketing4Business - Step by Step
Marketing Plan Project Phases
|INVESTMENT (Ex GST)||Approx. 70hrs||Approx. 100hrs|
|Phase 1 A|
Brand Analysis Questionnaire - your business defined, market conditions, competitor analysis, driving and restraining forces, brand definition including core values, personality, positioning statement and emotional benefits, visual refresh (professional designer support).
|Client brand wheel with elements defined utilised to inform new design imagery and sets competitive strategy, designer brief included for imagery refresh||Yes|
|Phase 1 B|
Brand Analysis Workshop - your business defined, market conditions, competitor analysis, driving and restraining forces, brand definition including core values, personality, positioning statement and emotional benefits, visual refresh. (Small group workshop, up to 10 people half –day)
|Phase 2 A|
Market Segmentation Questionnaire - understanding your clients' motivations with psychographic and demographic profiling to segment labels in questionnaire format.
|Delivers a business specific market segmentation model and sets client marketing and communications strategy short to long term.||Yes|
|Phase 2 B|
Market Segmentation Sample Group Research & Questionnaire - understanding your clients' motivations with psychographic and demographic profiling to segment labels. (Sample group 8-12 typical clients in a focus group setting)
|Phase 3 A|
Strategy to Tactics - workshop identifying key strategic priorities and formulating the right tactics and measures. Features the 10 point strategy wheel and marketing story board. (5 hour workshop with the key people in your organisation).
|How to effectively market your business, giving your business the best chance of winning new customers and improving the bottom line via an integrated marketing strategy.||Yes||Yes|
|Phase 4 A|
Website Maximisation Questionnaire – effective marketing utilisation of your website including social media recommendations & website Look & Feel re-fresh – if required
|New and renewed marketing emphasis of your site and contemporary use of social media tools includes new designs and recommendations on killer content (does not include the writing content but this can be outsourced to preferred copy writer and will include a separate fee).||Yes|
|Phase 4 B|
Website Maximisation Workshop – effective marketing utilisation of your website including social media recommendations & website Look & Feel re-fresh – if required
Strategic Marketing Plan - the how, what, when, where and why for marketing your business, and where to place the right emphasis based on information from phases 1-4. (Includes one to two dedicated follow up meetings with key contact).
|Dedicated marketing plan for the business with supporting key measurements – quantitative and qualitative.||Yes||Yes|
Marketing Implementation Schedule & Execution support – itemised schedule of actions with nominated third party support resources.
|Now you have a great plan but you need assistance with implementation. This will include a How To! guide.||Yes||Yes|
Performance Progress Review – six months in total, positive progress assessment, adjustments and recommendations.
|Face to face review on the performance of the plan.||One review||Three reviews|
Phase elements can be quoted separately, note phase 3 cannot be completed without (1-3)
(Please note that this investment DOES NOT include fees from any third parties including but not limited to designers, web-developers, copy writers etc.)